Rely on Ingenico’s expertise in EMV Solutions to support you as payment technology evolves.
Transaction technology continues to change rapidly, both reshaping and simplifying the consumer purchasing experience worldwide – especially in North America. With dynamic innovations in smartphones, tablets and chip-based secure payment processes, the next generation of payment products will create many new ways for consumers to transact while enhancing security.
After years of dependence on traditional magnetic stripe-based (MSR) payment cards, the payment ecosystem in North America is finally ready to embrace and migrate to EMV global standard chip-based cards. Recently, all major card brands including Visa, MasterCard, Discover, and American Express have announced their EMV roadmaps and mandate dates in the U.S.
Why EMV standard cards?
In a word, the chief objective is security. Transactions made with EMV chip-embedded cards, including both contact and contactless with PIN verification, are found to be more secure when compared to those made with traditional MSR cards. These EMV smart cards are successfully reducing fraud on “card present” transactions.
What are the EMV standards?
The EMV standards were first drafted in 1993 by the world’s three largest payment organizations: Europay, MasterCard and Visa. (In fact, the name “EMV” is derived from the first letter of each of these company names.) The group’s goal remains to define a common set of standards for card-based payment applications. Essentially, these standards allow cards and card acceptance devices to work seamlessly and securely together.
The EMV standards are written with the following ends in mind:
- The card and acceptance device must communicate together and indicate what applications the card and acceptance device have in common.
- The acceptance device can run common applications and ensure that minimum standards for risk control and security are applied for debit/credit applications.
- The microprocessor-based payment card provides worldwide acceptance and interoperability.
How can Ingenico help with the migration to EMV?
Of our installed footprint of 20 million terminals worldwide, 14 million are already EMV enabled and securely processing smart card transactions daily. We’ve worked with card brands, merchants, retailers, processors, financial institutions and banks in many countries around the world to successfully complete their migrations to EMV global standard chip technology cards. Most recently, we helped major stakeholders of the payment ecosystem in Canada adopt and migrate to EMV.
We truly know and understand the complexities involved in transitioning to EMV chip-based technology. Here are some facts to prove it:
- We have a long series of EMV Firsts.
- We manufacture state-of-the-art POS Devices with EMV Capabilities.
- We are the only POS device manufacturer elected to advise EMVCo on EMV Technology.
- We openly share EMV Expertise with the industry.
- We have technical EMV Expertise and business knowledge to help successfully transition to EMV global chip card technology.
Contact Ingenico today to discuss your EMV questions, needs and requirements.