The widespread and growing cost of fraud as a result of counterfeit cards or compromised card data is pushing the U.S. payments industry toward the more secure – and globally accepted – EMV-based card authentication standards.
Because EMV standards are not new – EMV is mature and widely used in the rest of the world – the U.S. will be able to leverage existing expertise to speed its own implementation. At the same time, achieving a smooth transition in the large and decentralized U.S. financial marketplace will require that all industry stakeholders fully understand and agree upon EMV’s operational elements.
The U.S. must implement EMV in ways that ensure payment transactions here are interoperable and compatible with those in the rest of the world. As your trusted EMV technology partner, Ingenico Group is dedicated to providing the latest resources, updates, guides, and best practices to ensure your EMV migration is as seamless as our payment solutions.
With the October deadline for the EMV liability shift approaching quickly, merchants are still looking to better understand what the liability shift actually means for them. The following e-book is designed to educate merchants, service providers and other stakeholders within the payments ecosystem about the EMV liability shift in a clear manner.